Customers are becoming more and more demanding, not only of the quality of the products and services but also of the... more

As anyone who has enjoyed the aroma of fresh bread baked in-store knows, the sense of smell can be used very... more

Studies demonstrate that even ⅔ shopping decisions are made in shops. We prepare shopping lists, and go to shops to... more

Salespeople use a range of clever marketing activities in their shops to affect that process, including those involving... more